Building a Strong Personal Network: Tips for Connecting with Realtors and More
If you’re in the mortgage game, you know how important it is to have a strong network. But let’s be real—building that network can be tricky. You can’t just show up at events and expect the connections to roll in. You’ve got to be intentional about it. And the best place to start? Realtors. After all, they’re your go-to partners in the home-buying process.
So, let’s talk about how you can build a strong personal network and create meaningful connections with Realtors, other professionals, and anyone who can help you grow your business.
1. Be a Resource, Not Just a Service Provider
First things first—stop thinking of yourself as just someone who provides a service. You want to be seen as a valuable resource. When you’re seen as someone who helps solve problems and add value to people’s businesses, that’s when you start building trust.
Action Tip:
Offer valuable insights to Realtors. Share the latest mortgage trends, tips on increasing loan approvals, or even just a market update they can use with clients. The more you share, the more you’ll be seen as an expert, not just a loan officer.
Be helpful in your interactions, not just transactional. Offer something useful with each conversation—whether it’s a helpful article or a strategy that can benefit them.
2. Attend Industry Events and Network Like a Pro
This is pretty straightforward, but it’s also often overlooked—get out there. Attend real estate events, mortgage seminars, and networking meetups. The more face-to-face time you get with Realtors and other industry professionals, the better.
Action Tip:
Look for local events where you know Realtors and other professionals in your area are attending. Introduce yourself and have a solid elevator pitch ready. It’s not about selling—it's about starting relationships.
Stay consistent. Don’t just go to one event and call it quits. Networking is about consistency, showing up, and keeping those relationships going.
3. Leverage Social Media to Stay Top of Mind
Social media isn’t just for posting about your lunch or what you’re doing on the weekend. It’s a powerful tool for building and maintaining relationships, especially in the real estate and mortgage worlds. But you have to use it wisely.
Action Tip:
Connect with Realtors on LinkedIn, Facebook, or Instagram. Share helpful content like mortgage tips, industry news, and even personal stories about your experiences.
Don’t just post content—engage! Comment on their posts, like their updates, and join the conversation. Building relationships online can be just as powerful as meeting in person.
4. Be a Connector: Introduce People to Each Other
One of the easiest ways to build a solid network is to connect with others. If you know a Realtor who could benefit from meeting a home inspector, introduce them. Or if you know a buyer who needs a great Realtor, make that connection. When you’re known as a connector, people will want to connect with you in return.
Action Tip:
Make introductions when you see an opportunity. Connect people who could mutually benefit from knowing each other. This will help you build a reputation as someone who adds value to other people’s networks.
5. Don’t Be Afraid to Ask for Referrals (But Be Subtle About It)
Building a network is a two-way street. While you’re offering value and making connections, you need to be proactive in asking for referrals. But here’s the key—don’t be pushy.
Action Tip:
After you’ve built some rapport, don’t be afraid to ask for referrals. But make sure you’ve earned it. You can ask subtly by saying something like, “If you know anyone who could use help with their mortgage, feel free to send them my way!”
When Realtors send referrals your way, make sure to thank them. A simple thank-you note or small gesture can go a long way in solidifying that connection.
6. Follow Up Consistently
You can’t just meet someone once and expect the relationship to flourish. Consistency is key when it comes to networking. Follow up with the people you meet, send a quick email, or drop a note just to check-in. The goal is to stay top of mind.
Action Tip:
Set a reminder to check in with your contacts every couple of weeks or after meeting them at events. This can be a simple “Hey, just wanted to check in and see how things are going” message.
If you met someone who expressed interest in a mortgage product or a specific service, follow up with useful information related to their needs.
7. Provide Value Before Asking for Anything
The best relationships are built on giving, not just taking. If you want Realtors and other professionals to refer business your way, you’ve got to give them something first. Whether it’s an insightful email or a helpful conversation, make sure you’re always adding value.
Action Tip:
Reach out to your network with helpful information, even if they didn’t ask for it. For example, if you know a Realtor is closing on a property and might need quick financing options for a client, offer that info.
Be proactive in offering solutions without expecting anything in return right away. This is how you build trust that leads to business down the road.
Final Thoughts
Building a strong personal network doesn’t happen overnight—it’s about consistency, adding value, and showing up for the people who can help you grow your business. When you make an effort to connect, offer value, and stay engaged, you’ll start to see your relationships and your business thrive.
If you need help strengthening your mortgage business or building a more effective referral network, don’t hesitate to reach out. Let’s make sure your network is as strong as it can be!
